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fluid - MUSIC EXPRESS DOWNLOADS - PRODUCT LAUNCH

PRODUCT LAUNCH
MUSIC EXPRESS DOWNLOADS

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT LE SPOT ATHENS
BRAND NOKIA
PLATFORM MOBILE

For the launch of the new Nokia 5800 Music Express phone, Le Spot wanted to experiment with proximity. Through this spirit the first of several bluetooth campaigns was born. For the valentines day club night promo a mechanism was introduced in which two promo teams distributed content to boys and girls separately. Each boy received the name of an artist and each girl a song title. The instructions to users were for them to match each song to an artist or vice versa, encouraging friendly interaction between users. Following the success of the valentine promo, Nokia sponsoring the MAD TV’s "MAD for Bands" young artists competition, utilized proximity marketing to distribute the unreleased work of participating bands at the "MAD for Bands" gigs to the audience. Snow boarding parties at one of Greece’s most popular ski resorts and promos at The Mall Athens concluded the series of promo activities.