HAPPY SMILES COMPETITION
HAPPY SMILES

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT ONE TEAM
BRAND SAMSUNG
PLATFORM WEB

Go ahead and smile. For the launch of the new ST-500 & ST-1000 Samsung digital cameras, a series of BTL events were held in Ermou Str, Athens premiere downtown shopping area, where passers by were asked to crack a big smile for the new Samsung cameras. Fluid, in cooperation with One Team, created a microsite that enabled users to choose their images from an image gallery created for each event. Once registered, users could vote for the person with their favorite 'Happy Smile' during the event. A leader board displayed the ranking of photos that accumulated the most users' votes. The top 10 users voted as Samsung 'Happy Smiles' won great Samsung prizes.