VIRTUAL TREE PLANTING APP
AVRA TREE PLANTING

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT SALES PROMOTION CENTRE
BRAND AVRA MINERAL WATER
PLATFORM MOBILE / OTHER / KIOSK / INSTALLATION

AVRA has supported a number of tree planting activities over the years and this time they wanted to engage consumers at supermarkets, enabling them to participate. The resulting app combined a display and tablet app, that enabled users to choose a location and plant a virtual tree. For each virtual tree planted, a real one was planted at a later date, at the selected location. The locations selected are former forested areas that have been severely impacted by forest fires in the past years. Over 3.700 virtual trees were planted in merely 8 days!