MUSICAL PHONES INTERACTIVE INSTALATION
WIND MUSICAL PHONES

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT WIND
BRAND WIND
PLATFORM MOBILE / OTHER / INSTALLATION

In view of their sponsorship for the 2013 Athens Classic Marathon, WIND was looking for something unique to engage both runners and spectators while maintaing the mobile theme trough-out. An art type installation was chosen. Once again, in collaboration with event specialists YARD, we developed an interactive installation like no other! 40 hanging musical smart phones with a controlling tone matrix tablet application, enabled users to create a unique futuristic musical and visual ensemble. Using the tablet application, users could activate tones of different pitches along the sequencer's timeline. Presets helped them along their way to creating unique compositions. The phones' screens synchronised to the music to produce a stunning visual display complementing the composition.