3D ANIMATION & FACEBOOK APP
WIND XMAS

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT WIND
BRAND WIND
PLATFORM WEB / FACEBOOK / VIDEO

WIND's brief was to create an impactful 3D animation in order to communicate the spirit of Christmas on line. The concept was based on the simple idea that WIND enables its customers to send the most important gift of all this Christmas, their heartfelt wishes to close friends and family. The animation follows the transformation of a Christmas wish trough an imaginary and abstract Christmas universe. Taking on multiple forms, traversing through telephony, internet & mobile communications, the wish travels to its final destination, becoming the personification of Christmas by transforming into the star a top a grand Christmas tree. The accompanying Facebook application allowed users to customise the video animation, inserting their own bespoke message at the end and send it to friends. The application was used by over 25.000 Facebook users over the Christmas period. The animation was viewed over 650.000 times on YouTube during the same period. The 3D animation was done in collaboration with Bezier.