GROUPAMA'S WE'RE ONLY HUMAN
GROUPAMA TVC

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT GROUPAMA ΑΣΦΑΛΙΣΤΙΚΗ
BRAND GROUPAMA ΑΣΦΑΛΙΣΤΙΚΗ
PLATFORM VIDEO

In the summer months, outdoor movie theaters are very popular with cinema goers. Following the success of the "Psila Grammata" viral videos, Groupama wanted to engage cinema goers with a new commercial, produced specifically for display in outdoor movie theaters. Teaming up with a team of great actors and with director Panos Koronis at the helm, a tribute to human mishaps was created. With a powerful musical overlay and short, punchy sequences, four humorous stories unfold depicting moments in peoples every day lives that go wrong. Surprise and humor engage the audience with the 4 narratives tying in the underlying message that "we're all human" after all, mishaps do happen and its wise to be prepared.