VODAFONE MOBILE BROADBAND - FACEBOOK APP
VODAFONE ΚΑΡΤΟΚΑΛΟΚΑΙΡΙ

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT VODAFONE
BRAND VODAFONE
PLATFORM FACEBOOK

Summer is the time when more people look for a wireless connection. "Surfing" the web on the beach while on holidays, keeping in touch with friends and work. For this reason Vodafone was looking for a fun, interactive way to remind consumers that the Mobile Broadband offering fits the part bringing the product to be top of mind with consumers. Selecting from a gallery of summer photos of their choice users could "edit" the picture inserting a Vodafone branded USB modem. The point was to make it appear as natural as possible in the summer setting. Whether it appeared a surfboard, a towel, a bar or whatever one could imagine, the USB modem appeared everywhere and anywhere. Users shared their photos on Facebook and asked friends to like and repost them, giving them a bigger chance to win the grand prize.