GROUPAMA LOGOΠΑΙΓΝΙΟ
GROUPAMA LOGOΠΑΙΓΝΙΟ

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT GROUPAMA ΑΣΦΑΛΙΣΤΙΚΗ
BRAND GROUPAMA ΑΣΦΑΛΙΣΤΙΚΗ
PLATFORM FACEBOOK / VIDEO

As part of the ongoing process of content creation for the insurance company Groupama a series of videos were created and distributed on the internet. The point of the videos were to highlight the reality of real and surreal everyday life situations. Adding another dimension to this project a number of Groupama logos were hidden within the videos, randomly. A Facebook game was developed whereby the users were invited to see the videos and "hit the buzzer" every time the spotted a logo. They had a finite number of chances to find them. Moreover, they could choose how many videos they wanted to try, from a total of six. With varying degrees of difficulty, the more videos the more chances the players got to win the amazing holiday of their choice. Sharing the application also got them more participations in the final draw.