BULLET TIME INSTALLATION USING SMART PHONES
WIND PHOTORAMA

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT WIND
BRAND WIND
PLATFORM MOBILE / INSTALLATION

A truly mobile, digital interactive experience.
40 Samsung S3 phones perfectly lined up in a circle. Prompted by a promoter, visitors to the location enter the Wind branded circle. A promoter holding a tablet with the camera trigger would give the signal and depending on the mood, the crowd, the person a jump in to action was captured in 360 degrees. The 40 phones would take a picture at once. These photos are rendered into a video on the spot, automatically using Fluid proprietary technology. The visitors got to see a preview on another tablet held by a promoter. If they liked what they saw, they could distribute it on line via email to their friends. The video was also uploaded to Winds Youtube Channel where users could also share it. Wind’s television ad jingle was added to the video.
In order to promote their new 3G network Wind used this innovative way to get their message to be spread virally by people engaging with their brand.