3G MULTIPLAYER GAME
WIND SAILING GAME

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT KICK
BRAND WIND
PLATFORM MOBILE

An interactive way to demonstrate the speed of the new 3.5G network of Wind was the brief.
What better way to do this then to give two Smart Phones to two people and have them compete to see who is the best sailor! After the countdown, the participants had to swipe the screen of the smart phone as quick as possible. The faster the swiping the more the wind that would push the the sailing boat fastest across the course. After a certain point, contestants would have to stop swiping and start blowing the microphone of the phone for the final leg of the game. The sailing boats were lined head to head for contestants and viewers to see on a giant screen.
Using Wind’s 3.5 G network, the contestant were using the phone to control the sailing boats on the screen. A simple, truly fun and interactive way to engage with the brand.