FACEBOOK
HOL JOHNNY ENGLISH

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT HELLAS ONLINE
BRAND HELLAS ONLINE
PLATFORM FACEBOOK

After Hellas Online rolled out its on line video club offering, the variety of upcoming blockbuster movies on show were a good starting point to promote the service. One of the first movies was the comedy starring Rowan Atkinson, Johnny English. In the movie, Atkinson acts as "James Bond" type British spy, who is as effective, however, in a more unorthodox manner. Equipped with a series of special weapons in this Facebook game, players were asked to guess the hidden function of the "weapon". Whether it was a digital camera or a pen, the users were presented with a multiple choice of answers as to what the weapon was. The answer, was in a series of videos, with scenes from the actual movie depicting the exact function. Those who answered successfully took place in a draw and the winners received limited edition merchandising items of the actual movie.