ON-LINE PROMO
NETPOLIS

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CASE STUDY

CLIENT VODAOFNE
BRAND VODAFONE
PLATFORM WEB

Vodafone wanting to educate users on how mobile networks operate, developed the groundbreaking Netpolis game. Through the game, players can discover all the challenges associated with deploying a cellular mobile network in a city. The Netpolis citizens need your help! They need you to manage their mobile phone network. Ensuring good reception and quality of service isn't easy! Using university research, the game provides users with a simulated environment within which they must manage a mobile network servicing a populated metropolitan area. By Vodafone's request, wanting to spread word of mouth about the innovative game Netpolis that took over a year to develop, we developed an email campaign and bespoke banners that were displayed in Greece's largest chain of Internet cafes. The email campaign promoted the prizes to be won each week by the players of the game.