BLUETOOTH CAMPAIGN
Σ.Ε.Ξ. MOVIE PREMIERE

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CASE STUDY

CLIENT VODAFONE
BRAND VODAFONE
PLATFORM MOBILE

In a series of events we utilised the free Vodafonle Live! mechanism, such as the Depeche Mode concert, to drive users to specific Vodafone Live! pages. One such event was the movie premiere of a romantic comedy staring one Greece's most popular female lead actresses. The film is called Soula Ela Xana, or S.E.X for short! The premiere took place at Odeon’s Cosmopolis Multiplex in Athens. A promo team was deployed amongst the crowded foyers and exterior areas of the venue to distribute content relating to the film and wap-links that guided them to relevant Vodafone Live! pages. There they could download a variety of content that was free for the duration of that event. This mechanism delivered results on two levels, the first enhancing Vodaofne’s image as a technology leader and furthermore exposed users to the experience services of Vodafone Live! they may have not know of.