BLUETOOTH CAMPAIGN
i20

+ EXPAND THUMBNAILS

CASE STUDY

CLIENT HYUNDAI
BRAND HYUNDAI i20
PLATFORM MOBILE

Prior to the Hyundai i20 launch in the Greek market, Hyundai wanted to enhance the preview showing of the car held at The Mall Athens during the Christmas period. A short range bluetooth network was setup around the car exhibition area and appropriate branding informed parsers-by of the available free mobile downloads. The mobile content was developed in-house, ensured a maximum level of device compatibility. The results at The Mall, with over 20.000 downloads over the period of one month, indicated early on the popularity of this model. A second event was held at the Athens Zoological Park by Panathinaicos FC, which Hyundai are sponsors of. Content was again created specifically for this event and the audience of this event.